It is important for your business to have an image. A style and colour scheme that reflects and accentuates your product.
You need to think carefully as it can involve some expenditure and time to come up with the correct image.
Think about your business, who is your target market? What style are your products?
setting up a mood board that reflects your business can often help at this stage by giving a cohesive feel about it.
Once you have come up with a scheme, then you need to implement it into all your business areas: web site, blogs, social networking, stall layout, publicity, packaging and stationery so that your "image" becomes recognisable.
Think ahead too. I have made very costly mistakes in the past because I didn't look ahead to where I would want to be in the future. Would my product line, market etc develop or change for the future? (think carefully about your business name, can you expand your range under that name or would another one be more suitable?)
Try looking at other sites that sell similar items to you. What is good and bad about them?
I think the easiest way to show styling is to use two examples of businesses and the styling involved.
front page of web site
My business is creative design. I work in many media producing jewellery, tiaras, keepsakes, collage and many other things too. My client base is a wide age range and because of the huge range of products I make, it's also got to appeal to men and women.
Product photos page of web site
I want a cohesive look to my site, stall and social media. For me the idea is to keep things uncluttered, clear and product focused. I use white backgrounds so that the product stands out. (my technique for white background photography can be found here.)
facebook page
I have chosen an accent colour scheme of pastel pinks, blues and purples. My wrapping, stationery, leaflets and stall set up ( top photo) all reflect these colours and style.
wrapping
leaflet
In comparison is another website I developed for Gill Tomkinson of Lavender Blue who is a friend who specialises in Lavender, pinks and floristry. This is a very different business to mine and whilst still being creative, it's a much different feel. The plants and flowers need to be shown in a totally different way. Gill sets her stall out with hessian and so it was natural that hessian would feature in the design.
Header
The stall
Web page
The colour shceme would naturally be lavender blue. It was also a cert that flowers would feature heavily in the design.
Showing these two contrasting sites should give you something to think about with regards to your own products and suitable corporate imaging.
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